Comparing The Strategies Of Tesco & Wal-Mart Free Case Study

Question: Describe about the comparision the strategies of Tesco and Wal-Mart? Answer: Introduction Hitt, Ireland and Hoskisson (2012) have stated that having a clear as well as focused strategy in the organization is significantly imperative for achieving the goal and without a definite strategy; business will tend to stand and even not pass. Therefore, it is highly significant for each company to adopt some of the practical strategies that would help the company to attain the strategic objectives (Hill, Jones Schilling, 2014). In this research work, the focus has been shed on Tesco and Wal-Mart for analyzing their good and bad strategies. Company with good policy (Tesco) Tesco is one of the leading retail shops and has expanded their business in different parts of the world with their well-planned and effective strategies globally. The company has planned to regain competitiveness in the core UK business market and to reinstate their presentation in the UK market, is one of their first priorities. Thus, the company has planned to revise their pricing strategy, as the market analysis has stated that changed user-friendly pricing strategy is a key to attract to customers globally. The CEO of the company has made a one-stop format division that has brought together Express, Metro and One Stop. The newly appointed chairman has also been one key player in guiding the entire team and they have been planning to have a holding position in the FMCG business market (Eden Ackermann, 2013). Apart from that, the company has adopted a strategy to reshape the store portfolio and they have developed 49 sites for the great format stores in the UK. In order to have a prominent position in the retail market, the company has planned to continue to open stores where chances exist and is exhibiting some inventive thoughts in all sizes of the shops. The company has adopted another strategy to target international investment where it seems to be highly significant and targeting the emerging markets one of their core strategy (Fisher Oberholzer-Gee, 2013). The company has the objective to help to make the life easier to live for the customers, colleagues and communities. Therefore, the marketing and the management team of the company has always been engaged in adopting effective strategies to achieve higher success in business. The company has focused on some effective strategies that would help them to have a leading position in reducing food wastage. Moreover, the company has some practical strategies to improve health, as this contributes to tackle the global obesity crisis. Apart from that, the company has created new opportunities for millions of the young people around different parts of the world (Chernev, 2014). The feedback received from the customers of the company has stated that the adopted strategies are good for them and thus the management of the company has been concentrating on this part sincerely to sustain success in future. Company with bad strategy (Wal-Mart) Wal-Mart is another retail company that has expanded their business in various parts of the world. It has been seen that some of the inappropriate strategies adopted by Wal-Mart have affected the reputation of the company in some regions. It has been found that Wal-Mart stores lack cleanliness and tidiness and this has affected the reputation of the company in some parts. The stores of Wal-Mart are not restocking shelves fast enough and most importantly, it has been seen that the store layout and the design compromise customers convenience and space in some cases. The company has aimed to provide online services to the customers, so that they can buy grocery online (Mangram, 2012). Some strategic issues have been identified here and it can be said that this digital service is required to be integrated with the physical stores. Most importantly, it can be said that inappropriate pricing strategy of Wal-Mart has failed to attract the customers from the competitors in this highly competitive market. The company has failed to offer a wider product assortment in general merchandise, fresh products along with grocery and private label. Therefore, the company has failed to adopt an appropriate strategy in this regard and this has affected the overall reputation of the company (Kapferer, 2012). Therefore, the company is required immediately to revise their existing policies to deal with the unfortunate incidents and received feedback from the customers. Conclusion After comparing the strategies of Tesco and Wal-Mart, it can be said that Tesco has adopted some of the effective strategies that have helped the company to achieve a prominent position in the entire retail market. Wal-Mart has failed to adopt a good policy and this has hampered the reputation of the company in the existing competitive market. The real strategies of Tesco have helped the company to expand their business and on the other hand, some bad strategies of Wal-Mart like inappropriate pricing strategy, lack of integration between digital services and physical stores have affected the company. Therefore, Wal-Mart is required to adopt some effective strategies that would help them to adopt proper action plans, defines accountabilities and enhances communication as well as the commitment to the customers and the Wal-Mart employees. References Chernev, A. (2014).Strategic marketing management. Cerebellum Press. Eden, C., Ackermann, F. 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